Art Direction
I shape the visual direction, from the initial concept to composition and final execution.
Download portfolio PDF ↓WILLARAYA
A selection of my work
About meSelected work.
A curious mind.
A precise maker.
I’m Will Araya, an Art Director and multidisciplinary designer based in Barcelona. Curiosity drives my work: asking better questions, exploring possibilities and giving ideas a clear visual form.
I connect art direction, graphic and presentation design, high-end retouching and AI image creation. From the first concept to the final image, I bring a consistent point of view and care for the details.
Download my CV PDFWhat I do.
High-End Retouching
I bring compositing, colour and light together in a carefully finished image.
Download portfolio PDF ↓AI Image Creation
I guide image exploration through art direction, critical selection and detailed refinement.
Graphic Design
I use identity, typography and layout to give a message a distinctive, coherent form.
Presentation Design
I build narratives and slides with a clear hierarchy that makes ideas easy to follow.
DUMBSTUDIO
My creative alter ego.
A home for my ideas.
Dumb Studio is my creative alter ego: a space for ideas, experiments and the desire to make things well.
I’m the art director. Dumb is where I bring together my curiosity, my process and my work. It gives me room to keep exploring, with a consistent point of view.
Visit Dumb Studio dumb.studioLet’s make
something matter.
For a new project or a creative collaboration, tell me what you have in mind.